With the growth of the craft brewing industry, and Minnesota Craft Brewers Guild was in need of a design update to their brand. As the 2018 state fair loomed just around the corner, the brewers guild reached out to their Allied Trade member Pictura to help them give their state fair presence a graphic face lift.
Pictura saw the opportunity to help the brewers guild with a variety of items including large-format posters, banners, vinyl stickers and a huge map of all the current breweries in Minnesota. “With graphic vendors, you never know how things will turn out or how quickly they can turn things around, said Lauren McGinty, Executive Director of the Minnesota Craft Brewers Guild. “Pictura was able to meet our quick deadlines providing us the best approach to produce beautiful results while keeping within our budget.”
The brewers guild was incredibly satisfied with the work Pictura did for them. “Just knowing they have the capacity to do the items we needed means we’ll be able to explore more marketing opportunities in the future.”