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The Journey 

The RockBox wanted their franchises to be as unique as they are with their forward thinking on fitness Pictura was a great fit to assess, create and execute their vision!

Our Approach 

The elements Pictura created to bring out the fun and exciting branding of RockBox perfected multi-use items that were both fashionable and functional! 

Custom LED Lightbox
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Pictura converted RockBox's traditional "channel letter" lightboxes to its custom LED fixtures.  These LEDs are designed and produced in-house and are an eye-catching solution grabbing the immediate attention of customers as they walk in.

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Window & Wall Graphics
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Before

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Vinyl graphics used on walls and windows throughout the RockBox space is a great way to create excitement and communicate brand identity and messaging.

After

Custom Wall
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RockBox wanted to capitalize on an opportunity to incorporate its branding in an exercise area called a "ball wall." Pictura was challenged with the utilization of durable materials that would handle the wear and tear of medicine balls being thrown repeatedly against the area.

Glove Wall
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The glove wall uses both vinyl graphics and custom LED lightboxes allowing for both function and aesthetics!

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