The RockBox wanted their franchises to be as unique as they are with their forward thinking on fitness Pictura was a great fit to assess, create and execute their vision!
The elements Pictura created to bring out the fun and exciting branding of RockBox perfected multi-use items that were both fashionable and functional!
Custom LED Lightbox
Pictura converted RockBox's traditional "channel letter" lightboxes to its custom LED fixtures. These LEDs are designed and produced in-house and are an eye-catching solution grabbing the immediate attention of customers as they walk in.
Window & Wall Graphics
Vinyl graphics used on walls and windows throughout the RockBox space is a great way to create excitement and communicate brand identity and messaging.
RockBox wanted to capitalize on an opportunity to incorporate its branding in an exercise area called a "ball wall." Pictura was challenged with the utilization of durable materials that would handle the wear and tear of medicine balls being thrown repeatedly against the area.
The glove wall uses both vinyl graphics and custom LED lightboxes allowing for both function and aesthetics!